Chatbots have become ubiquitous. So, perhaps we do not always think of them in terms of a business utility, one that makes site-owners more customer-ready, more efficient and more desirable to savvy shoppers. Chatbots are often not backed by actual humans. They work in a similar fashion to automated telephone systems. However, they are often more appealing to customers, because the format does not require an awkward menu of prompts. It’s a lot more intuitive and human-like. Bots have access to a lot of info, and if properly developed can truly answer many questions shoppers have. If your targeted shopper is a business, you may want to go the extra mile to ensure you have one on your site. Many B2B business buyers tend to be millennials, a customer base that is both very tech savvy and very time-conscious. Yet, a well-organized and devised chatbot can do even more than answer a host of simple questions. A bot can route traffic to a desirable site location. It can handle complaints and related issues. It can convey reams of product data. And it can capture the kind of data generally given in those sometimes clunky pop ups. How much easier is it to smoothly get personal intel from someone you are actually assisting with a problem they need help with in a discourse they initiated? Beyond the customer-service and the site upgrade, what manufacturers need to remember is that chatbot is ultimately a good source of leads.
- The ubiquitous chatbot is often not human-backed, nonetheless able to answer many queries. It’s a format that can be developed to suit the needs of many industries.
- Chatbots tend to work in much the same manner as an automated phone system, minus the need to tediously go through an array of prompts.
- Chatbots upgrade your site in the eyes of business users. This is especially germane when dealing with millennials. And data suggests close to two-thirds of B2B businesses are comprised of them.
“When it comes to digital marketing, capturing leads is the ultimate goal.”